Blog and Ping
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One of the more popular trends in SEO (search engine optimization) is blog and ping. Blog and ping has been around for a couple of years, but used correctly can still help your web site rise in the search index and bring you more visitors. Here are some tips to blogging and pinging.
Many search engines started indexing blogs as a way to help their visitors find informative content. When SEO’s realized that blogs were attracting the search engines, they started to create them on a mass scale and ping them to call search engine spiders to their blogs, hopefully helping them index their websites. The problem was that millions of blogs were created and pinged mostly for spam services.
However, this strategy can still be used if it is not exploited. It is always good to create blogs for your web sites. Blogs can help attract new viewers and bring back older viewers creating brand loyalty. The other great reason for creating blogs is all the free content available. If you ping your blog (ping is a term used to notify search engine spiders that new content is available on your blog), you can still find plenty of spiders to come to your site. Just keep the pinging to a minimum, usually once or twice a day max.
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